According to media reports, Amazon and the Italian Ministry of Foreign Affairs and International Cooperation have teamed up to launch the "Made in Italy Days" event, scheduled to take place from May 29 to June 2. The event is held once a year to help Italian companies better sell local products.
During the event, Amazon Italy, the United Arab Emirates, France, Germany, Japan, the Netherlands, Poland, the United Kingdom, the United States, Sweden and Spain will open promotional windows to offer users "Made in Italy" products in categories such as food, clothing and accessories, the report said.
"Small and medium-sized enterprises are the backbone of the Italian economy," said the Deputy General Manager of the Italian Ministry of Foreign Affairs and International Cooperation, stressing that "small and medium-sized enterprises are the backbone of the Italian economy." Francesco Lollobrigida, Italian Minister of Agriculture, pointed out that "Made in Italy" is a valuable asset that needs to be protected. And Adolfo Urso, Italy's Minister of Manufacturing, said that online trade is an important tool for companies wishing to internationalize and access foreign markets.
Mariangela Marseglia, Vice President and Country Manager of Amazon Italy, also unveiled "Amazon's vision for Italy". He said: "We are delighted to launch the Made in Italy Day campaign. We believe that through this event we can positively contribute to the economic growth of Italy. Currently, more than 20,000 Italian companies sell on Amazon and our goal is to help them achieve €1.2 billion in exports by 2025."